促销活动

要提交促销参加活动，请执行以下操作：

1. 在促销活动管理中，查看【即将推出的活动】，了解可提交促销的活动。例如，Prime 会员日、黑色星期五、网购星期一等。

2. 从促销活动【时间安排】框中选择要参加的活动。您可以为多个活动和非活动周提交促销。

常见问题

我如何知道自己是否有资格提交促销或活动申请？

您可在以下两个位置查看 ASIN 是否有资格参加活动：

• 在促销活动管理中，活动选项位于【日期】列中。

• 作为创建新促销的一部分，请在选择促销的【时间安排】时选择所需活动。

如果您在【时间安排】中未看到该活动，则说明您的 ASIN 当前不符合参加该活动的条件。

如果我看不到要提交参选活动的 ASIN，该怎么办？

商品必须满足特定条件，才能成为合规 ASIN。如果您在“促销活动管理”页面上没有看到任何符合要求的 ASIN，则说明您的商品当前不符合促销条件。了解如何让您的商品符合促销条件。

系统显示，我的 ASIN 不符合活动要求。这是什么意思？如何才能符合要求？

商品可能需要满足不同的条件，才能证明是符合要求的 ASIN。如果【创建促销】页面显示您的 ASIN 不符合活动要求，则说明该 ASIN 当前不符合参加活动的条件。

如何确保我的促销能够入选？

我们不能保证您的促销一定会入选活动。所有促销提交参选后，亚马逊会审核排定参加活动的促销。为了提高您的促销入选活动的几率，请选择您认为最能激发买家购买欲的促销商品。此外，拥有充足可售数量和库存也有助于促销成功入选。

我的促销必须满足哪些条件才能入选活动？

在【时间安排】选项中，设有活动的所有合规 ASIN 均满足参选活动的基本条件。了解如何让您的商品符合促销条件。亚马逊随后会选择拥有充足可售数量和库存并能为买家提供多样化商品的促销。

在活动期间推出促销的费用是多少？

活动周期间，亚马逊商城中的买家流量可能会显著增高，这可以提升您的促销商品的曝光度和潜在销量。

具体费用取决于您所在的地区。当您在创建秒杀期间选择【时间安排】时，便会显示费用或费用变体。如果您的秒杀处于高流量时段，收费水平则较高。如果您的秒杀处于非高流量时段，收费水平则较低。

如果您对最终费用不满意，可以在预计开始时间之前取消秒杀。获取秒杀费用的相关信息。

我何时能知道我的秒杀何时开始？

秒杀的日期和时间至少在秒杀预计开始时间前一周才会显示在卖家平台上。如果您的秒杀入选了活动，则开始和结束日期将显示活动（例如 Prime 会员日和网购星期一等）的名称，以及您的秒杀的开始时间。如果您的秒杀没有入选活动，则开始和结束日期将显示活动所在周。

如果我有秒杀要参选活动，我该如何管理该秒杀？

为了确保您的秒杀如期参加活动，请时常检查您的秒杀并进行相关更改，以保证其处于【即将推出】状态。考虑参照【秒杀】页面的【成功推出秒杀的技巧】部分，进一步推广您的商品。

 亚马逊官网原文详情：

Deals for Events

To submit a Deal for event consideration:

1. On the Deals dashboard, check Upcoming Events to see the events that are open for Deals submissions. Events include Prime Day, Black Friday, Cyber Monday, and others.

2. Select the desired event in the Schedule box as part of the Deal. You can submit Deals for multiple event and non-event weeks.

FAQ

How do I know if I am eligible to submit a Deal or event consideration?

You can see if an ASIN is eligible for event consideration in two places:

• On the Deals dashboard, the event options are in the Date column.

• As part of creating a new Deal choose the desired event when you selectSchedule for the Deal.

If you don't see the event available in the Schedule, your ASIN currently does not meet the criteria to be considered for the event.

What if I don't see the ASINs that I want to submit for the event?

Products must pass certain criteria in order to qualify to be an eligible ASIN. If you don't have any eligible ASINs on your Deals dashboard, your products currently don't meet the Deals criteria. Learn how to make your products eligible for Deals.

It says that my ASIN is not eligible for an event. What does that mean, and how can I make it eligible?

Events may require different criteria in order to qualify for as an eligible ASIN. If the Create a Deal page states that your ASIN is not eligible for the event, your ASIN currently does not meet the criteria to be considered for the event.

How can I guarantee that my Deal is selected for the event?

We can't guarantee that your Deal will be selected to run on the event. After all Deals have been submitted for event consideration, Amazon will review the Deals scheduled to run on the event. In order to improve the probability of your Deal being selected, select the Deals that you believe will get customers most excited to purchase. Deals with greater available quantity and inventory may also have an advantage in being selected.

What are the criteria for my Deal to be selected for the event?

All eligible ASINs with the event in the Schedule option meet the base criteria for event consideration. Learn how to make your products eligible for Deals. Amazon will then choose the Deals that have a large available quantity and inventory and provide a diverse mix of Deals for customers.

What is the fee to run a Deal during the event?

The event week includes a time period during which customer traffic in Amazon Stores may be significantly higher, which may lead to greater exposure and potential sales for your Deal.

Depending on your locale, you could see a fee variation. The fee or fee variation is displayed when you select Schedule as you create the Deal. If your Deal is scheduled during a higher traffic time period, you could be charged a higher fee. If your Deal is scheduled outside of the higher traffic time period, you could be charged a lower fee.

If you are unsatisfied with the resulting fee, you can cancel the Deal before the Deal is expected to run. Get information about Deals fees.

When will I know when my Deal is expected to run?

The date and time of your Deal will be revealed in Seller Central at least one week before the Deal is scheduled to run. If your Deal has been selected for the event, the start and end dates will state the name of the event (e.g. Prime Day, Cyber Monday, etc.), along with the time your Deal will run. If your Deal has not been selected for the event, the start and end dates will reflect the week-long timeframe.

If I have a Deal chosen for the event, how do I manage my Deal?

In order to ensure that your Deal runs on the event, monitor your Deal regularly and make any relevant changes to keep it in the Upcoming status. Consider following the Tips for running successful Deals section on the Deals page to promote your products further.

 文章来源：亚马逊官方网站  

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常见问答(FQAS)