Acentric Marketing Research (Pty) LTD

Acentric is owned and operated by marketing-research specialist, Craig Kolb. Established in 2010, Acentric offers affordable marketing-research services to SMEs. All services are delivered entirely online, saving you time and money. Benefit from a flexible, yet proven set of offerings and research methodologies. Choose a complete research service; all-the-way from methodology design, to the final research report; or just the components you need. Acentric has it's own local online-survey panel (ISO 26362:2009 certified panel) to enable value-for-money research, and the skills to deliver the insights you need. Reach extends to 50,000 consumers locally and 7 million consumers globally through a seamless panel alliance. For surveys requiring offline representation; automated telephone and other survey modes can be arranged as needed. More than just a data collection service, Acentric offers advanced analysis and reporting to ensure you get the insights you need. Acentric uses industry leading solution The Survey System, running on its own VPS allowing for integration with online-survey panels. Acentric also subscribes to specialised solutions, such as StatWizards, for more advanced analysis. Established research methodologies include: New concept testing, packaging research, brand-equity research, employee-engagement research and public opinion surveys. More advanced options include: analysis to identify causal factors, analysis to understand how variables relate to each other, predictive & forecasting models, conjoint analysis / DCM using industry leading StatWizards software, segmentation analysis, multi-dimensional positioning plots, driver analysis, emotion analysis and others. Acentric also offers ‘off-the-shelf' market reports as the South African representative for Global research & Data Services providing market sizes and forecasts for hundreds of product categories globally.