GeiLi Giving

GeiLi Giving is a WeChat app connecting charities to Chinese netizens through engaging challenges to encourage giving. Unlocking the giving power of Chinese consumers! 关于给力 给力是一个连接草根慈善机构和中国老百姓的移动社交平台，我们会通过有趣好玩的挑战去鼓励大家参与慈善，为慈善给一份力！ --- Charity is a growing buzz word in China, with recent news articles discussing charity totaling over 2 million (according to a Baidu news search) and yet so many of these articles refer not to the cool NGO projects going on, but instead to the scandals and money laundering that has plagued the Chinese philanthropic market for the last two decades. A huge growth area, with more than 13 billion US dollars spent on charity in 2013 in China, its still held at arms length by most Chinese citizens. Furthermore CSR funds, also itself a growing phenomenon in China, is woefully managed both from an impact perspective, as well as a marketing/branding perspective. With purpose-based positioning boosting sales of a perceived 10% (July-August 2014 Harvard Business Review) GeiLi leverages this feel good benefit not just within in own branding, but in all of the CSR funds it curates. With the explosion of excitement, interest and funding for the Tencent Charity Day on September 9th as a simple example, its clear that there's a need in China for a good way to connect and engage with donors.