PAAR (Vicam Diseño SA de CV)

Since its inception, PAAR's jewellery has been characterised by an effortlessly elegant, uncomplicated essence. The brand is well known for its geometrical shapes, and triangles, symbols of balance, femininity and fertility, are often portrayed in necklaces, earrings and rings. The brand's unique aesthetic comes from its commitment to creating jewellery pieces that are timeless and portable, and from the traditional and modern jewellery-making techniques that their skilled artisans utilise. The brand's pieces are manufactured in sterling silver and gold, with precious and semi-precious stones and gems. PAAR was one of Mexico's first independent jewellery brands and has evolved, along with the country's fast-growing fashion business, to become an industry leader. The brand has been featured in more than 200 editorials ranging from British Vogue to Nylon, and has been endorsed by socialites, celebrities and digital influencers globally. PAAR was founded by self-taught jewellery designer and environmentalist Paulina Villalpando in Mexico City in 2003.