Squad Jr™

Squad Jr is a sweet foods and beverages company based in Special Capital Region of Jakarta. It was founded in 2011 by Endang Sadewi. It all started in 1984, when Endang just formed a little family, as a young mother who had moved to be an accountant in the big city, a time for family just used in the weekend. Early 1995, when her husband was hired by company, in the improved financial condition,Endang working just for alleviate to burden her husband, but it give effect to her second pregnancy,and the fact that she must had was, losing her baby, because she still working even in pregnancy condition. After that moment she stopped working, became a housewife and then her 3rd child was born. Long time work in office and now working at home,taking care of the house, prepare breakfast for their families, she was able to enjoy into housewives, but the situation was changed when her husband diagnosed with diabetes disease by a doctor. Year after year passed to care her husband in hospital, until at last she had to surrender to lost her husband, because of his health continued to decline. It is so painful for him, but it's the harsh reality that she must be passed with her children. At that time, she just had a severance from her husband for daily needs and their children's school expenses,of course it doesn't long-lasting and the situation forced him to live separately away with her children,she faced again with financial problems,in all pressure she missed a warmth with her families. It give him a passion for life as well as foster the idea to creating something that gives a sense of kinship,and providing a food for family is one forms of love. Since 2010 Endang selling homemade food products to receive orders from small events. She meet with her children again, and together they decided to grow their business, starting from a little family, so they giving their business name, Squad Jr. It all was born out from mother's love for her children.