Alejandro Castro

THR Tourism Industry Advisors

THR Tourism Industry Advisors is a company exclusively dedicated to advising organizations in the tourism, travel and leisure sectors by providing analytics-based, creative solutions to complex business challenges. For nearly 40 years our mission has been to create value for our clients by helping them to adapt and succeed in the ever-changing arena of tourism. We have achieved this in more than 1.100 projects in over 70 countries around the globe. This definitively positions THR as one of the world's leading advisors for the travel industry. Our consultancy practice is organized across three areas to cover our clients' specific needs: - Destination Marketing: Creating value for tourism destinations by designing the most innovative, distinctive and novel marketing strategies and tactics. - Destination Management: Enhancing the financial performance and sustainability of a destination's performance through innovative master plans, improving competitiveness, state of the art education and public/private partnerships. - Investments: Advising through the entire hospitality investments business cycle, from the generation and development of investment opportunities through to best/highest use business case development for properties, investors and developers around the world.