Austin Sunderman

More Than Sport

We are really pleased to have been working on the re-branding of More Than Sport with Uba Studio Limited. MTS was set up at the end of 2010 as a sports and lifestyle store, with 50% sport and 50% lifestyle. Over the last few years the business has developed greatly and has seen lifestyle products become over 80% of the shop and online store. With this in mind and the new store opening at Jersey Airport, we felt it was a good time to re-brand. Warm, rich, happy colours have taken over the logo and a brand new name. Hapi, is the Egyptian God of water and fertility. We really liked the word and how it made us feel and the strong link with water, for the business and me personally, made it a great choice. Over the coming weeks, the 2 stores and the van will be re-branded and we will be starting our journey for our own brand of clothing. More Than Sport is where it all started and will always be at the heart of Hapi as we look to take the business to the next level. Liberty Wharf, Jersey Airport and online www.morethansport.co.uk changing to www.hapilifestyle.com in the new year.