Robert Goddu

The Wonderfactory

The Wonderfactory is NOT a "full service" digital design agency. We're a "partial service" agency, meaning we're partial to the things we do exceptionally well. There are five: First, We build massively complex Web sites and apps. More recently, advertisers who wish to move toward content marketing have asked us to put our publishing expertise to work for them as well. Second, because advertisers and their sub-brands often work in silos, paying multiple agencies multiple fees to do the exact same work (landing pages anyone?), our focus for advertisers also includes digital integration strategy, meaning, we help you put multiple brands on one publishing platform to save time and money. Lots of politics involved here, so it usually takes a CEO or CMO to force integration to happen. This is not for the feint of heart. Third, we help advertisers develop content and social strategies. This work involves advising advertisers about how to think like publishers, and building publishing tools such as editorial calendars that allow you to plan where your content will come from, and where it will appear, over the next year. Measurement, of course, is part of this package. Content without results is no better than a banner. Fourth, and speaking of banners, we help advertisers get out of the banner/email space and into the content space, by creating experiences that combine content, tools, and brilliant design to help consumers get things done. You know how consumers use Tivo to avoid TV ads, or XM Radio to avoid radio ads, or banner blockers and SPAM filters to avoid digital advertising? The one thing consumers don't avoid is great content, and we help advertisers get into the content space. We've worked with Coca Cola, E Trade, Time Inc, Danone, The Huffington Post, MSNBC, Martha Stewart, National Geographic, AARP, and many others. Fifth, laugh. We get paid to think of things that have never been done. If that's not fun, what is?