BEST Centre

The Centre for Behavioural Economics, Society and Technology (BEST) is a national and international leader in applied behavioural insights and research. The Centre draws on QUT's expertise in Behavioural Insights, as applied in economics and social marketing, while leveraging and amplifying QUT's expertise in health, science, technology and creative industries. The BEST Centre brings together researchers interested in applying Behavioural Insights to address real world problems in close collaboration with government, industry and the not-for-profit sector. Challenges facing society are increasing in complexity, with expertise from diverse fields required to develop robust solutions. BEST brings together an interdisciplinary team of researchers spanning the QUT Business School, Institute of Health and Biomedical Innovation, Creative Industries Faculty and Science and Engineering Faculty. Working together this team of experts is applying behavioural insight informed strategies and behavioural change interventions to tackle wicked problems and stubborn challenges in society, and support the adoption of new technologies and innovation.