Sidelines

United States · 8 Employees
Let's face it: people hate ads. Advertising has become a cat-and-mouse game between ads and users. New ad formats are focused on tricking or forcing users to consume ads, but it doesn't matter how an ad is dressed up - as a banner ad, a pre-roll video, a native placement—users always see ads coming. And when they do, they run in the opposite direction – developing banner blindness and using AdBlock to remove ads. Advertisers are spending over $75B per year targeting their audience online, but getting diminishing returns as users tune ads out. People don't want ads: they want content about topics that interest and entertain them. And that's exactly what Sidelines' Imprint gives them: Content created by Sidelines' own network of experts and influencers on subjects that users actually care about. Imprint creates a fun and non-invasive ad experience by packaging this user-generated content, along with the brand's promotional assets (images, videos, infographics, social posts etc.) into a customizable unit that adopts the look-and-feel of its host page. The UGC is in form of posts - discussions about topics related to the advertiser's message - that create natural context for the brand's promotional assets. Algorithms powering Imprint generate targeted placements for these units, and collect data to automatically optimize them. As a result, Imprint engages its audience 10 times more than the average ad - users spend between 80-160 seconds engaging with an Imprint (vs. < 15s with regular ads) - and delivers 30-50% better performance metrics across viewability, interactions, and message recall. With Imprint, Sidelines is changing the foundation of digital advertising by putting user experience first. By engaging the user through great content and leading them organically to advertiser's message instead of forcing ads down their throat, Imprint delivers significantly better metrics and value to the advertiser. Simply put: Ads suck, Imprint makes them awesome.

概述

国家 United States
成立时间 2012
总部 133 Kearny St, Suite 203, San Francisco, California 94108, US
电话号码
网站 http://www.sidelinesbuffalony.com
LinkedIn http://www.linkedin.com/company/sidelines
Twitter
Facebook https://www.facebook.com/sidelinesbuffalo/
员工数 8
行业 marketing & advertising,
简介 Let's face it: people hate ads. Advertising has become a cat-and-mouse game between ads and users. New ad formats are focused on tricking or forcing users to consume ads, but it doesn't matter how an ad is dressed up - as a banner ad, a pre-roll video, a native placement—users always see ads coming. And when they do, they run in the opposite direction – developing banner blindness and using AdBlock to remove ads. Advertisers are spending over $75B per year targeting their audience online, but getting diminishing returns as users tune ads out. People don't want ads: they want content about topics that interest and entertain them. And that's exactly what Sidelines' Imprint gives them: Content created by Sidelines' own network of experts and influencers on subjects that users actually care about. Imprint creates a fun and non-invasive ad experience by packaging this user-generated content, along with the brand's promotional assets (images, videos, infographics, social posts etc.) into a customizable unit that adopts the look-and-feel of its host page. The UGC is in form of posts - discussions about topics related to the advertiser's message - that create natural context for the brand's promotional assets. Algorithms powering Imprint generate targeted placements for these units, and collect data to automatically optimize them. As a result, Imprint engages its audience 10 times more than the average ad - users spend between 80-160 seconds engaging with an Imprint (vs. < 15s with regular ads) - and delivers 30-50% better performance metrics across viewability, interactions, and message recall. With Imprint, Sidelines is changing the foundation of digital advertising by putting user experience first. By engaging the user through great content and leading them organically to advertiser's message instead of forcing ads down their throat, Imprint delivers significantly better metrics and value to the advertiser. Simply put: Ads suck, Imprint makes them awesome.

技术

Mobile Friendly

Other

常见问题

Sidelines 在哪里?

Sidelines 的总部位于 133 Kearny St, Suite 203, San Francisco, California 94108, US

Sidelines 的电话号码是多少?

Sidelines 的电话号码是

Sidelines 的官方网站是什么?

Sidelines 的公司官方网站是 http://www.sidelinesbuffalony.com

Sidelines 是做什么的?

Sidelines 的业务有哪些?

brand marketing,mobile advertising,content marketing,adtech,sales and marketing,advertising,enterprise software,consumer internet,software,internet,information technology,publisher monetization,original content,analytics,native advertising,contextual ad matching,advertising experiences

Sidelines 的年收入是多少?

Sidelines 的收入是 2400000美元

Sidelines 有多少员工?

Sidelines 有 8 名员工

Sidelines 属于哪个行业?

Sidelines 从事以下行业: marketing & advertising

Sidelines 使用什么技术?

Sidelines 使用的一些流行技术包括: Mobile Friendly

如何联系 Sidelines?

Sidelines 联系信息: 电话号码:, 网站:http://www.sidelinesbuffalony.com, 邮箱:ema***@***.com

Sidelines 的社交媒体链接是什么?

Sidelines 领英:http://www.linkedin.com/company/sidelines,fackbook:https://www.facebook.com/sidelinesbuffalo/,twitte:

Sidelines 是一家上市公司吗?

不是

Sidelines 的最后一轮融资是什么时候?

暂无最近投资信息

谁投资 Sidelines?

Sidelines 有 0 家投资者,包括 。

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