White Lodging

White Lodging, established by hospitality icon Bruce White in 1985, has evolved into one of the country's largest privately held hospitality companies focused exclusively on highly curated urban and lifestyle properties. We focus on hiring and developing hospitalitarians that are committed to exceptional service and fostering meaningful connections. We develop, own and manage a portfolio of brands in destination-driven markets, including Austin, Chicago, Denver, Nashville, Indianapolis, and Louisville. With a focus on elevated and experiential service, White Lodging's portfolio consists of more than 50 premium hotels; a private collection of world-renowned luxury ranches; 40 locally relevant, award-winning restaurants; and 10 market-leading rooftop bars. White Lodging is the second highest in the 2021 J.D. Power Guest Satisfaction Benchmark for third-party management companies, and has been near the top since the first benchmark was published.