How to select the best “clean image” for your products to boost sales and impressions?

To help merchants receive more impressions and sales, Wish now enables merchants to select a high-quality “clean image” of their Wish products in Merchant Platform. A high-quality “clean image” allows merchants to clearly represent their products, potentially driving more impressions and sales. We've created this FAQ to guide merchants through how to select a qualified “clean image”, along with some good and poor examples of “clean image”.

Why should I select a high-quality “clean image”?

We introduced the functionality for merchants to choose a high-quality “clean image” in order to help merchants derive more potential impressions and sales for their products from external sites or ad platforms. Therefore, the "clean image" you select will only be used for promotional purposes on external sites / ad platforms, and will not change or impact the product images you've already uploaded or the image order.

However, selecting a low-quality "clean image" may result in your product becoming ineligible for future impression-boosting opportunities on external sites or ad platforms.

What are some examples of high-quality “clean images”?

Merchants should consider selecting large, high-quality, high-resolution images that accurately represent the items sold. Make sure that the image is clear and easy to see; the goal is for any reasonable customer to clearly and easily discern what is being sold. If you showcase the item among other props, make sure that the item being sold stands out. As a result, select an image with solid white, gray, or other light-colored background so your product stands out.

Below are some good examples of high-quality “clean images”:

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常见问答(FQAS)

一般来说,选择与产品风格、主题匹配的清爽而不做作的照片会给客户带来更好的体验。可以根据产品特点选择线条简约、色彩清新或产品功能展示较清晰的图片。图片中的人物姿态也不宜过于开放或暧昧,以维持平台的良好形象。

原则上不允许使用他人版权作品。可以考虑委托专业摄影师为产品做一个专属拍摄,或使用素材库提供的免 royalty 图片。如果使用他人私有图片,务必获得版权许可。

一般平台对图片规格没有严格限制,但建议图片分辨率不低于72DPI,文件大小控制在100KB以下,支持常见格式如JPG、PNG等。此外,图片亮度、饱和度适中,内容清晰呈现就可以了。