wish对于退款率极高的产品，商户需承担多少责任？

wish对于退款率极高的产品，商户需承担多少责任？

7.8对于送达时产品已损坏的订单，商户需承担100%退款责任

如果由于产品送达时已损坏而产生退款，商户需承担100%退款责任。

商户可以对此类退款进行申诉。

7.9对于因产品与产品详情页不符而产生的退款，商户需承担100%退款责任

若因用户收到的产品与产品详情页不符而产生退款，商户需承担100%退款责任。

注意：产品图片应准确展现所售产品。产品图片和产品描述的不一致会导致订单因“产品与产品详情页不符”而被退款。

商户可以对此类退款进行申诉。

7.10如果账户被暂停，店铺需承担100%退款责任

如果在商户账户暂停期间发生退款，商户需承担100%退款责任。

商户不可对此类退款进行申诉。

7.11对于退款率极高的产品，商户需承担100%退款责任

对于每款退款率极高的产品，商户都会收到相应的违规通知。商户需对此类产品的所有订单承担100%退款责任，包括今后和追溯到最后一次付款的所有订单。退款率是指某个时段内退款订单数与总订单总数之比。退款率低于5%是可接受的。

根据退款率的高低，产品可能会被 Wish 移除。未被 Wish 移除的高退款率产品将会被定期重新评估。若该产品保持较低的退款率，商户将无需再根据本政策承担100%退款责任。

商户不可对此类退款进行申诉。

了解产品两级高退款率政策的更多详情

7.12对于被判定为仿品的产品，商户需承担100%退款责任

Wish 平台禁止销售仿品。侵犯知识产权的产品将被移除，且商户需承担相应产品的100%退款责任。

商户可以在商户平台的相应违规页面对此类退款进行申诉。

7.13对于送错地址的产品，商户需承担100%退款责任

如果因产品配送至错误地址而产生退款，商户需承担100%退款责任。

商户可以对此类退款进行申诉。

7.14对于任何配送不完整的订单，商户需承担100%退款责任

如果因订单配送不完整而产生退款，商户需承担100%退款责任。配送不完整订单是指商户配送的产品数量不准确或者没有配送产品的所有部件。

商户可以对此类退款进行申诉。

wish商户官网原文详情：

7.8Merchant is responsible for 100% of any refund for items arriving damaged

If a refund occurs because the item arrived damaged, the merchant is responsible for 100% of the cost of the refund.

Merchants are allowed to dispute these refunds.

7.9Merchant is responsible for 100% of any refund for items not matching the listings

If a refund occurs because the item received does not match the product listing being sold, the merchant is responsible for 100% of the cost of the refund.

Note: Product images should accurately depict the product being sold. Contradictions between the product image and product description could result in refunds for items not matching the listings.

Merchants are allowed to dispute these refunds.

7.10If an account is suspended, the store is responsible for 100% of any refund

If a refund occurs while the merchant account is suspended, the merchant is responsible for 100% of the cost of the refund.

Merchants are not allowed to dispute these refunds.

7.11Merchant is responsible for 100% of any refund for products with an extremely high refund ratio

Merchants will receive an infraction for each product with an extremely high refund ratio. The merchant is responsible for 100% of the cost of refund for all orders for the product going forward and retroactively up to the last payment. Refund ratio is the number of orders refunded over the total number of orders received during a time period. A refund ratio of less than 5% is acceptable.

Depending on the refund ratio, products may be removed from Wish. Products that have a high refund ratio and are not removed from Wish are re-evaluated periodically. If the product is found to have a low refund ratio, the merchant will no longer be responsible for 100% of refunds due to this policy.

Merchants are not allowed to dispute these refunds.

Learn about the Product Two-Tier High Refund Ratio Policy

7.12Merchant is responsible for 100% of any refund for products that are marked as counterfeit

Selling counterfeit products is prohibited on Wish. Products that infringe on intellectual property are removed and merchants are responsible for 100% of the cost of refunds for the products.

Merchants are allowed to dispute these refunds on the corresponding infractions page in Merchant Dashboard.

7.13Merchant is responsible for 100% of any refund for items that are sent to the wrong address

If a refund occurs because the item was sent to the wrong address, the merchant is responsible for 100% of the cost of the refund.

Merchants are allowed to dispute these refunds.

7.14Merchant is responsible for 100% of any refund for items that are shipped incompletely

If a refund occurs because the order shipped was incomplete, the merchant is responsible for 100% of the cost of the refund. An incomplete order is an order where the merchant did not ship the correct quantity of items or did not ship all parts of an item.

Merchants are allowed to dispute these refunds.

 文章内容来源：wish商户官方网站  

（本文内容根据网络资料整理和来自用户投稿，出于传递更多信息之目的，不代表本站其观点和立场。本站不具备任何原创保护和所有权，也不对其真实性、可靠性承担任何法律责任，特此声明！）

常见问答(FQAS)

高退款率不一定意味着产品或服务质量问题。有时退款可能由于个别客户主观原因,如发生客观不可抗力事件等客观因素造成,但总体上,若长期的退款率较高,可能需要商户查找原因,及时改进产品或服务以降低退款率。

如果退款率较高主要由于产品本身或服务质量问题导致,如产品描述与实际不符,或服务质量无法达到延展承诺,此时商户应承担一定责任,如应退还客户已付金额以补偿客户损失。同时,商户还应改进产品或服务,以解决质量问题,使产品达到延展标准或描述,避免继续产生退款。

如果退款率较高系个别原因导致,如特殊会员爆单事件引发的大额退款等,商户不需要为此承担直接责任。但仍应分析原因,及时补救可能存在的管理漏洞,同时可针对个别客户优化配送或支付流程,以降低未来相关事件再次发生的风险,间接降低整体退款率。