Influence Sports & Media

Influence Sports & Media works with brands, rights holders and investors to consult on, devise and deliver solutions in the sporting world. Based in London, we offer a range of services in the sporting world from due diligence, sponsorship sales and activation, to VIP hospitality, communications & PR, as well as content creation and social media management, and media sales and production. Influence Sports & Media was founded in 2012 by Alistair Watkins, the former Marketing Director of America's Cup team, Alinghi, and prior to that Marketing Director of the Honda F1 Team. Alistair has also worked for Kirch Media, Oliver & Ohlbaum Associates and the FIA, Fédération Internationale de l'Automobile, where he ran the global Formula One media operation. We pride ourselves in becoming an extension of our clients' marketing functions, adapting our approach to each client and anticipating their every need. Our varied backgrounds, experiences and skills come together to make us leaders in the sports and media sector – we are experts in our field, as well as implementors and storytellers.