Rookie Entertainment

Rookie Entertainment is the student training company for both Media and Entertainment Management (MEM) as well as International Music Management (IMM) students of INHolland University of Applied Sciences in Haarlem. The company was founded in 1997 in order to allow students in the creative sector the opportunity to gain experience in the industry in a comfortable learning environment and under professional guidance. Every half year, the old ‘rookies' make way for a brand new group of students who, in turn, make use of the knowledge and expertise of the previous Rookie groups in order to come up with new, innovative ideas. This makes Rookie an ever-growing, refreshing and contemporary organization, entirely run by students. This unique combination of factors allows us to offer our clients great multimedia products and management services for the lowest prices. We currently have 52 student employees, spread across 11 different companies. Each company can be seen as an individual brand and is guided by the Student Management Team and a team of specialized coaches and lecturers. Rookie currently includes three different Strategic Business Units (SBU's), namely television, events and artist management. We are registered at the Dutch Chamber Of Commerce in Amsterdam, which enables us to fully do business. Our company mission is to connect creative students with professional work environments. By offering the opportunity to run their own company in school, we're allowing students to grow as independent and creative entrepreneurs in the media and entertainment industry. We strive to support all of Rookie's diverse and talented students in order for them to grow out and become skilled and professional entrepreneurs in the global creative industry. Rookie Entertainment is part of Hogeschool Inholland Haarlem.