SpectrumInsight

SpectrumInsight is a strategy consultancy providing global brands with consumer insight from online and social media sources. Our task is not to simply count mentions of your brand but to provide detailed and objective insight into consumer response to help you make better strategic and communications decisions. Emotional Analysis SpectrumInsight utilises cutting-edge scientific research to create a unique methodology which enables us to analyse the language used by consumers in far greater depth and clarity than the Net Sentiment method used by most analytics providers. Trend Analysis and Forecasting SpectrumInsight has developed the tools to forecast future trends which, when combined with our industry experience enables us to accurately predict consumer behaviour ensuring that our clients stay ahead of the market. Recent Projects Our most recent projects have included; analysing consumer emotion following the release of a new product, reporting on the success of a marketing event targeted at specific industry professionals and advising on competitor strategy and positioning. As well as targeted projects in response to specific questions, for many of our clients we also produce an individually tailored global benchmark allowing them to monitor specific areas of interest and measure the development of their brand's online reputation relative to their competitors and the sector as a whole on a monthly, quarterly or yearly basis. Follow us on Twitter: @SpectrumInsight