Abby Jacobs

FNB South Africa

While ‘help' constitutes a core brand value within FNB, we also practice an overall ethos underpinned by the concept of ‘better business; better world'. We believe that by tapping into the innovative culture within FNB, we can provide people with the help they need to change their lives, communities and transform their businesses. Not just for their own benefit, but for the benefit of others. We know that South Africans want to help each other, and that positive and lasting change is possible. As individuals we have a generosity of spirit. We have what it takes to tap into this spirit, so that together we can keep changing this great country into the great nation we all know it can be. First National bank is a division of FirstRand Bank Limited. #LoveFNB