Abigail Bird

Choice Discount Stores

Choice is a discount fashion and homeware retailer in England, UK. Choice has stores in over 20 locations across Greater London and the South. The stores offer a large range of high street branded fashion for women, men, and kids, as well as home and furniture at select locations. Customers can save up to 70% off the original retail price on their favourite brands at all Choice stores. The business was founded in 1966 by entrepreneur Cornelius Donovan. From humble beginnings, opening the first store in Hadleigh, Essex and gradually growing the portfolio to over 20 stores. The retailer employs over 400 staff in stores, distribution centre, and head office.