Abigail Freeman

Brink

Brink is a team made of strategy, coaching, psychology and tech expertise. Two decades of innovation work taught us that potentially brilliant work falls down for the same reason: despite having a decent handle on innovation method (like the importance of human-centred design and even Lean Startup) organisations typically lacked enabling systems and innovation mindsets. We created Brink to combine all three: method, systems and mindset. We want to meet and work with people who know that: • 5 year transformation plans are a fiction, created to make old business mindsets feel that they can retain command and control • Innovation programmes without a central thesis or focus result in random nonsense, created to make those grappling with uncertainty feel that they're ‘doing innovation' • Gaining clarity and certainty is best done iteratively, in small bets, doubling down on what works, exiting what doesn't If that's you, let's talk: coffee@hellobrink.co For more about how we work with you to shape and deliver an innovation portfolio, visit https://www.hellobrink.co/