Afaq Khan

Alireza Holding

Alireza Holding Co. is comprised of diversified businesses with deep roots in Saudi Arabia. Our core business lies in our retail and consumer products operations across Saudi. Over the years, we have been able to grow two separate businesses into Saudi Arabia's top 100 brands as well as cultivate our partner brands in the region. Strong networks and long-established relationships also make us a powerful partner, opening doors for those who want to do business in the region. We represent some of the world's leading brands locally. Our commitment to supporting our partners and knowing the local market needs has driven our success. Some of our lifestyle electronics brands include, but are not limited to Fitbit, Sennheisser, JBL and more. From our modest beginnings 25 years ago as a small single store, to representing Beats By Dre in the Kingdom, we have now established an extensive operations infrastructure, built one of the largest Lifestyle electronics distribution networks in Saudi Arabia, and, along the way, we have accumulated comprehensive electronics expertise throughout the kingdom. Applying our vast knowledge and experience in the Lifestyle electronics sector, we've used our expertise and operations infrastructure to diversify into new sectors that contribute to the "shopper who lives through his products" in Saudi Arabia.