Afsal Noushad

Trustana

Today, digital identities are not controlled by the individuals or businesses to whom they belong. In the trade and commerce industry, the majority of data remains on paper, and online data is collected, stored and utilised by others. This leads to the rise of closed networks, where participants in a singular system are able to share information seamless, however bridging networks is incredibly difficult. What if, instead of business and trade data being stored in disparate databases controlled by a multitude of entities, a company's business identity and product information were owned and controlled by itself? In other words, what would a world with an open trade data ecosystem look like? Trustana is on a mission to democratize access to cross-border trade. Our vision is to create a curated B2B platform that allows buyers and suppliers to trade with confidence. Founded in 2020, Trustana focuses on aggregating data on behalf of businesses to generate interoperable digital business identities and enriched product reputations, making it easier for businesses to manage their data internally and share critical trade data securely with partners. Trustana leverages technology to enable users to have control and ownership over their data. Founded by Temasek, a global investment company headquartered in Singapore, Trustana is based in Singapore with a hub in China.