Ajay Tahkur

Godfrey Phillips India Ltd

Godfrey Phillips India Limited, the leading company of K K Modi Group, is one of the largest players in the domestic Cigarette industry. With an annual turnover of over Rs 3,400 crores (2011-12) the Company has expanded business interests in Tea, Pan masala, Confectionery and Cigar. Along with some of the most popular cigarette brands in the country like Four Square, Red and White, Cavanders, Tipper and North Pole, Godfrey Phillips India has launched Pan Vilas pan masala which has shown great potential with a national market share of more than 13% in the premium pan masala category in just three years. This year, Raag, a popular pan masala, endorsed by Pan Vilas was launched for faster adoption and deliver higher marketing efficiency. Godfrey Phillips India's concerted efforts in Tea City brand has led to the success of Symphony and Super Cup Tea. The Company has forayed into the highly competitive confectionery segment with various flavors of Funda Goli. Godfrey Phillips India has also spread its footprint in the international markets. Its International Division has developed business associations with various players in international tobacco industry to export its own cigarette brands, cut & blended tobacco, tobacco leaf, technical services and contract manufacturing. Many countries from the Middle East, Africa, Asia, Europe, Australia & Latin America have been added to its portfolio. It also exports Bulk & Specialty Tea to Germany, USA, Japan, UAE, Kazakhstan and Iran.