Akbar Triono

Fuse Lab

Like our name suggests, we help brands solve business problems through creative collaboration and experimentation. The company itself was founded on the premise of an ambitious experiment. Considering the creative landscape and industry in Indonesia, is it possible to create, develop and grow a creative agency where creative professionals can thrive with engaging work, love the craft of what they do for clients and also enjoy who they work with and report to on a human level? We don't believe in narrow roles like ‘users' or ‘consumers', humans are far more interesting and complex and this applies to how we work with our clients and how we collaborate internally as a team. We don't think purely ‘digital' or ‘physical', reality is more dynamic and integrated. This experiment is still ongoing, so it would be preemptive to say whether or not we've been successful. But in a nutshell, here's a glimpse of where we're at in 2021: - Founded in January 2017 - Today: 33 employees - 30+ client roster - 250+ projects delivered - Profitable We started with 1 employee, 1 project and no investors; no bank loans and no fundraising—just pure bootstrapping and grit. And over the last 4 and half years we are proud to see our determined approach deliver incredible value for our clients. Select Clients: - Bluebird Group - DANA - Alila SCBD - PwC - Facebook - Allianz - SCBD - Revenue Tower - International Finance Corporation - Kustodian Sentral Efek Indonesia - German Chamber of Commerce Indonesia - Watsons - Trimegah Securities - Trimegah Asset Management - Indonesia Infrastructure Finance - ASDP Ferry Indonesia - Hexindo - Bussan Auto Finance - Reindo Syariah - SHL - Kereta Api Indonesia - RHB Asset Management - Pinhome - MPWR