Alejandra Arango

DoubleYou

DoubleYou is a communication company aimed at the creation and development of projects and campaigns in the current framework, shaped by media digitalization. Today large audiences have been dissolved, ideas are no longer captive inside formats but liquid, the transmedia story –whether fictional or real– has turned into the essential core of creativity and communication is integrated into a permanent social conversation. Our company was born in 1997 in Barcelona, thanks to the blend of two powerful tools: creativity and technology. Thus, it offered its services to companies that sought to take their traditional marketing strategies to the new digital media environment. Today its goal goes far beyond marketing – we develop new products, services and businesses thanks to the experience we have gained throughout all these years and our deep knowledge of digital media. DoubleYou is the first Hispanic company to win a Digital Grand Prix at the Cannes Lions International Festival of Creativity. It was recognized as the best digital agency of the 1999-2009 decade, and in 2017 it has been positioned as the second best-rated independent agency by advertisers. We currently work for companies and brands such as Atrápalo, Audi, Bicentury, Futbol Club Barcelona, Kit-Kat, Nespresso, Netflix, Nike or Volotea in Spain, and Bimbo, Cemex, Coca-Cola, PayPal or Samsung in Mexico.