Alessandra Esposito

Nemesis Srl

Now known as MCS, the brand was founded in the early 1970s as Marlboro Country Store. Thanks to a visionary partnership between the brand's American owners at that time and the outstanding materials and tailoring tradition of one of Italy's oldest and most prestigious textile groups, Marlboro Classics was founded in 1987: a unique brand that pays tribute to the practical and functional garments of the American West, combining them with incomparable Italian quality and elegance. From the outset MCS has recounted the American Dream with collections inspired by the country lifestyle, by the adventurous spirit of charming and free cowboys, by the large spaces of rural and urban America: unconventional men, ready to embrace nature and its challenges with courage and enthusiasm. Today a new phase begins: the image is expanded and modernised. The contemporary rider evolves and combines city life with outdoor activities; his simple and modern style is perfectly in keeping with the environment. He loves and respects nature, he is very aware of his choices and stands out for his independence, curiosity and the championing of freedom. Today, just like yesterday, wearing MCS means identifying with a system of values and emotions. Nature remains the focal point of this welcoming and free universe. The new rider is an explorer, not a tourist: he travels to rediscover nature and get to grips with the metropolis. Beyond fashion, but immersed in his time. Projected into the future, but with respect for the past.