Alessandro Pettinato

Vorwerk Italia

For 140 years, Vorwerk has been the world's leading direct sales company of household appliances of the highest quality, innovative technology and legendary durability. With a turnover of 3.4 billion euros in 2021, the Vorwerk Group is today present in over 60 countries, with a sales force of over 100,000 appointees worldwide. Present in Italy with Folletto since 1938, Vorwerk Italia today employs over 300 employees in the Milan headquarters and another 380 employees or collaborators in the Bimby® and Folletto commercial networks present throughout the national territory. In Italy, Vorwerk has been present since 1938 and with the two historic and iconic brands, Folletto and Bimby®, excellent products that enter thousands of Italian homes every day and are presented with passion and competence by a motivated and passionate sales force. Direct sales: ancient inspiration, contemporary processes For millions of Italians Folletto is synonymous with home care. For 85 years, the famous Folletto home cleaning system has been distributed exclusively through the door-to-door sales channel: 4,000 agents who contact more than two and a half million families every year. The iconic Bimby® multifunction kitchen robot has been present in Italy since 1978. One of the most successful factors of Bimby® is a direct sales force made up of competent and passionate professionals. Today in Italy there are 20,000 sales representatives who bring Bimby® into customers' homes every day, organizing tasty demonstration moments. Selling to the customer's home makes it possible to propose and recommend the most suitable solution for specific needs: a philosophy which demonstrates how Vorwerk's attention is focused on the needs of people in their home environments.