Alex Prates

Yamaha Corporation

Our history began in 1887 when Yamaha founder Torakusu Yamaha completed a difficult repair job on a reed organ at a Japanese primary school. Perhaps no one thought at the time that this event would mark the beginning of 130-plus year history during which Yamaha would become a world-leading brand in musical instruments, other products, and services dear to the hearts of people everywhere. True to its slogan, "Sharing Passion & Performance," the Yamaha Group helps enrich people's lives day in and day out. Since our founding in 1887, we have offered the world a rich scope of products and services focused on sound and music. We want to create excitement and inspiration everywhere, joyfully highlighting music in life, education, and culture. We are deeply committed to creating customer value by offering products and services that draw on our reservoir of technology, know-how, and musical sensitivities. We have accumulated these values over our long history and are keen to address new challenges with a passion going beyond our customers' expectations, always renewing our inspiration, and theirs. We are dedicated to engaging proactively with our customers to propose products and services that will stir their hearts over a lifetime. Looking ahead, we will be making every effort to ensure that we continue to be an "Indispensable, Brilliantly Individual Company," always honouring long and close relationships with our customers.