Alexis Johnson

MediaSpark LLC

THE PROMISE. Creating the perfect message is only part of your marketing challenge. In order to drive results, you need to deliver that message to the right people. This raises questions. Who are they? Where do you find them? How do you choose the best possibilities on a fixed budget? For any media question, MediaSpark is the answer. We can discover your best audience. Then, we can tell you where to place your message so that they discover you. THE PROCESS. 1. Identify the audience. We can help you choose your best audience using our custom databases. We can use your proprietary list. Or we can use a combination of each to maximize your reach and relevance. 2. Understand audience interests. Once we've identified your potential customers, we analyze their interests and behaviors to understand the topics they seek out and consume. 3. Match media to behavior. By understanding your customers' interests, we can target them with the right media at the right time in the right place. 4. Optimize throughout campaign. Monitoring results throughout the campaign lets us adjust specific media to ensure we're maximizing your budget. THE PARTNERSHIP. MediaSpark partners with businesses and agencies to ensure their campaigns thrive in and across all media. At the core of any partnership are the people involved. And at the core of MediaSpark is company president, Patsy Sumner. With nearly 20 years of experience in consumer packaged goods on the client-side, Patsy recognizes the demands of rigorous budgets and timelines, as well as today's almost universal expectation of doing more with less. She also understands the position of everyone involved in a major campaign—from CMO to brand manager to agency account team. And she has hands-on expertise at every stage of the process, including research development and data analytics to strategic development and campaign launch.