Ali Norris

Longaberger

Longaberger is an American home and collectibles brand known for artisanal handcrafted and home décor products. Founded in 1973 by Dave Longaberger, the Longaberger brand has stood for family, community, and opportunity. For generations, the family has handwoven Maplewood baskets in Dresden, OH. In 2019, Xcel Brands, led by its founder and CEO Robert D'Loren, acquired Longaberger and re-launched the brand on Longaberger.com and QVC. With aim to build upon the rich history of Longaberger, Xcel is reimagining the brand to be the most engaged social commerce community. With a digital-first approach, Xcel Brands has transformed Longaberger's traditional multi-level platform into a state-of-the-art peer-to-peer social commerce community with the Longaberger Home & Life Stylist Program. Longaberger offers a wide array of home décor and lifestyle products made in America and abroad, hand selected by our team. Current categories include baskets, kitchenware, storage, décor, ceramics, furniture, gourmet foods and our newest addition, wine. Longaberger will be introducing new launches and artisan partnerships in pottery, jewelry, apparel, essential oils, and many more to come.