Alice Yan

Brinkman Beverages China

The Company At Brinkman, we pride ourselves on our ability to interact successfully with all levels of the industry in both the on and off premise arenas, with everything from multiple operators to independent outlets. We are focused on finding new niches within the drinks business and building them into credible categories. Our team is young and energetic, coupled with the necessary support and knowledge to bring new categories to life. Working with some of the world's most prestigious liquor brands, give Brinkman a new perspective when it comes to launching brands and pushing new trade incentives. Our Portfolio Our portfolio is made up of luxury spirit brands such as Sagatiba Cachaça, U'Luvka vodka and Martin Miller's gin, a premium French liqueur range, Giffard, high quality mixers and bitters in Fentimans and The Bitter Truth. Brand Building At Brinkman, we are a firm believer in growing our brands organically and creating brand strategies to build brands in the market. We are passionate about every single brand we look after and fully integrate the brand principles into how the brands are represented in the market. We have the support of world class bartenders and mixologists, based in both China and abroad, who help us with menu design, bar training and brand training.