Alicia Johnson

Johnson + Wolverton

We breathe new life into legendary brands. Johnson and Wolverton is an award-winning, results-driven brand boutique with an established track record in reviving iconic brands to appeal to modern upscale audiences. We are committed to crafting campaigns that leverage a brand's historical iconography and legendary status, while showcasing the client's value to today's consumers. Our campaigns regularly transcend typical advertising elements and encompass other critical consumer-facing factors—such as merchandising, the e-commerce experience and sales staff guidance—to form a holistic brand-turnaround initiative. The infrastructure behind JW campaigns is nimble, consistently achieving global scale by leveraging handpicked teams that are tailored for the assignment. Projects are directed from our farmhouse compound in the Hudson River Valley, two-hours outside of New York City, which provides an extraordinary creative center for focused planning and production, within easy reach of rail and air transportation