Alireza Karimi

Vitana PLC

Vitana PLC, whose history goes back to 1958, is the first biscuits and industrial bread producer in Iran and one of the best loved brand names in the country. Vitana Public Joint Stock has been traded in Tehran Exchange Stock for more than fifty years. Today Vitana is the market leader in baby biscuits with brand name of Madar and ready-made rusk bread with brand name of Vitana Sokhari. Besides, Vitana has significant share of Iranian confectionery market with its wide span of products including cracker biscuits (Chayoti), cream and bran biscuits (Gold Wheat and Tivica), wafers (Domica and Lucky Roll), Cakes (lucky cake), toffees, chocolate candies and chewing gums. Main subsidiaries of Vitana Holding are Shirin Tam Larestan Co., Shahdingum Co. and Vitana Distribution Company. Moreover, Vitana is cooperating with two major names of distribution in Iran, Behpakhsh and Alborz and also with more than a hundred sales agents in all over the country. Vitana's Mission is to protect the consumer rights with obeying the principles to live on the leading edge of innovative and high quality products. The company considers its customers as part of Vitana family and with each new product tries to take a step further in customer loyalty and reliving sweet and nostalgic memories of Madar Biscuit. Vitana's Vision is emphasizing the pursuit of research and knowledge to develop and become the largest in the sector in five years, with growth rate of 50% per year.