Alisa Wells

Reflections Holiday Parks

Reflections is Australia's only social enterprise holiday park group, welcoming 2 million day visitors and overnight guests each year. We care for 36 holiday parks and 43 community Crown reserves in some of the most picturesque parts of coastal and inland New South Wales. As a profit for purpose business, we reinvest profit in the 9,289 hectares of crown land that we care for on behalf of the people of New South Wales. Each year we generate approximately $98 million in economic value for regional NSW, and we aim to deliver $1.3 billion in cumulative economic value by the end of 2030. Our purpose is to share nature's playground in a way that gives back to local communities. We measure our success by our quadruple bottom line performance - the social, cultural, environmental and economic outcomes that we deliver in partnership with regional NSW communities. Our guests enjoy escaping into nature and discovering new people and places. Relax in our cottages, tiny homes, cabins and safari glamping tents, or have a caravanning or camping adventure. We are a dynamic and growing team, united around our values: grow together; care deeply; make a difference and say it, do it. We look forward to welcoming you to Reflections!