Alison Bowes

Blind Society

WE TURN BRANDS INTO MOVEMENTS AND PEOPLE INTO BELIEVERS. We live in a world with a 9 second attention span. One thing is for sure, yelling louder simply doesn't work anymore. You can no longer differentiate based on what you sell or what you do. Categories are cluttered with "me too" brands. So now it's about who you are. And even more than that, it's what you stand for. Because brands today are about giving people an opportunity to belong to something bigger than themselves. That's what turns people into believers. THE VALUE OF A GAME-CHANGING BRAND. Investing in your brand early is the smart way to ensure you get the love you deserve from the get go. People don't have relationships with products that scream for attention, they do with brands that offer them something more. That's why brands outlive products. Products are easily replaceable, while strong brands become a constant in the daily life of their customer. And yes, branding does increase your bottom line by keeping people loyal well beyond the sale.