Alison Hall

Integrated Marketing & Sales Solutions

We train sales teams to develop competence and confidence to compete effectively. • We identify opportunities for process improvement, message alignment, access to sales assets and knowledge transfer; design and implement an integrated solution with best practices and sales enablement technology. • We create the sales assets repository with content that is most meaningful to potential buyers. • We develop and enhance the knowledge transfer and professional selling skills necessary for success. We help develop enduring marketing strategies and execute customer-centric plans. • We help brands sharply define the benefits that are most relevant, distinctive and authentic and develop strategies that deliver the brand experience at the most relevant touch points. • We craft compelling content and develop imaginative communications to articulate the brand promise and connect with customers. • We develop and enhance the technical and professional marketing and sales skills necessary to increase effectiveness.