Amit Deshwal

Haier Appliances India Pvt Ltd

Haier India is a 100 per cent subsidiary of Haier Group, which is one of the fastest-growing consumer durables companies in the world. Haier is the world's no. 1 brand of Major Appliances* for the 12th consecutive year, as per Euro-monitor International (2020 Volume share data). Haier is also the world's no.1 brand in Refrigeration appliances, Home Laundry Appliances, Freezer, Wine Cellars. The company initiated its commercial operations in January 2004 and has successfully completed a decade in India. Since its inception, Haier has launched a wide range of innovative products in all major categories including Refrigerators, Air Conditioners, Washing Machines, Panels (LEDTV's), Water Heaters, Commercial Refrigerators, Wine Cellars and Microwave Ovens. Haier manufactures innovative products in the country and is best remembered for its Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines, LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions and more. Haier has established a wide dealer network with a presence in more than 6500 outlets all over the country, Haier is ranked India's 19th Most Trusted Brand among 16,000 brands studied by Trust Research Advisory in 2011. In 2013 Haier was awarded the 'Product Differentiation Excellence Award'​ in the Consumer Electronics Market 2013 by the global consultancy and research firm Frost and Sullivan. In 2015, Haier Bottom Mounted Refrigerator has won the ‘Product of the Year' award in the refrigerator category resulting through a multi-step process which initiated with a judging panel conducting extensive review tests of the product, which was followed by door-to-door research facilitated by Nielsen, the world's largest research company, with 18,000 consumers in over 24 markets in India.