Andrea Massiah

Vie de France

The story of Vie de France began in 1971. At that time, four people, discussing the need for quality European breads in America, committed themselves to the business of making authentic French bread. Soon they discovered what countless others before them had discovered: domestic flours and conventional baking methods could not duplicate the French product. Determined to succeed, they recruited master French bakers, laboratory analysts and technical staff. An extensive research and development process ultimately identified the proprietary Vie de France formula for flour. Over the decades, Vie de France evolved into more than the nation's premier baker of authentic French bakery products. Through the acquisition of Country Epicure®, a New York-based maker of European cakes and pastries, Vie de France strengthened its position in the industry. Additionally, in 1978, Vie de France embarked on a project to develop a chain of retail establishments around the country. This project has resulted in many Vie de France Bakery/Café shops in several major cities throughout the U.S. On June 27, 1991, a milestone in Vie de France history was achieved when Yamazaki Baking Company, Ltd. of Tokyo purchased the Vie de France Bakery division. Later, on May 27, 1994, Yamazaki Baking also purchased the Vie de France Restaurant division and formed what is today - Vie de France Yamazaki, Inc., the U.S. subsidiary of Yamazaki Baking Company, Ltd. of Tokyo. Our parent company, Yamazaki Baking, is one of Japan's largest baking companies with 22 manufacturing facilities throughout Japan. Yamazaki has been involved in the bread baking business since 1948. Today, our parent company employs nearly 20,000 people in Japan. These employees are critical to the daily production of a variety of products including croissants, French breads, white breads, pastries and snack foods.