Andrew Thacker

Katana London

We are a small, independent, creative brand consultancy. Our work is strategic, commercially driven and design-led, and always focused on the needs of the customer. We work with ambitious businesses and owners, who want to build successful international brands. Our China desk works with brands who want to launch or build their business in China, and with Chinese brands looking to reach an international audience. Similarly in Japan. BRANDING, CREATIVE, DIGITAL, STRATEGY A clear brand strategy underpins all our work. We love the thinking that goes into developing powerful brand and customer propositions. We express our thinking creatively through all appropriate applications of a brand's communications platform, with the customer at the heart of everything we do. BUILDING BRANDS IN ASIA We have been in China for 10 years. We understand the market, the customers and how brands need to communicate with them. Often differences are subtle, but understanding cultural nuance is the key to success, or disaster. EXPERIENCED A selection of past and present clients include Arsenal, Bamford, Conde Nast, Diageo Reserve, Goop, Harlequins, HIP Hotels, Linley, Mulberry, Nomination, One&Only Resorts, Rocco Forte Collection, Small Luxury Hotels of the World, Sofitel Luxury Hotels, Soho House, Xiaomi.