Animesh Shukla

94.3 MY FM

94.3 MY FM is the largest radio station network of the growing India (17 tier-2 & tier-3 cities). The station commands leadership position in terms of both listenership and retail advertising market share on account of its deep local understanding offering unmatched coverage in India's heartland. 94.3 MY FM also emerges as No.1 amongst affluent class in car radio listenership, Decision Makers & Youth. A pioneering brand in the radio space, 94.3 MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 17 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. Constantly evolving and innovating its offerings, 94.3 MY FM draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners while continually creating offerings to suit local tastes. Capitalizing on the strengths of the medium, MY FM has become India's leading Local FM Network backed by in-depth market understating and high audience engagement. The brand philosophy is extended into every aspect of MY FM, encouraging listeners to live their life to the fullest while giving the brand a young and vibrant feel. Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chhattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.