Ankur Dasgupta

Networkplay.in

NetworkPlay was sold to Gruner + Jahr (G+J), A Bertelsmann AG Company in 2012. https://www.exchange4media.com/digital-news/gruner-jahr-acquires-networkplay-45840.html NetworkPlay Media Pvt Ltd is India's fastest growing media company with assets through alliances across various touch points including Web, Mobile, Direct-to-Home TV, Events and Publishing. Having started its operations in October 2008, NetworkPlay is now a Gruner + Jahr GMBH, A Bertelsmann AG Company, Germany. On the web, it operates in the brand and performance space under umbrella brands called Impact & Results. NetworkPlay "Impact" is a hybrid ad-network with exclusive alliances with top tier transactional sites and is a clear leader in the travel category covering 33% of the Indian online audience. This same brand operates its Mobile & DTH businesses where exclusive operator inventory makes it a clear leader. NetworkPlay "Results" is the Pay For Performance model operating again in a hybrid format with affiliates & ad-network combined into one. It uses Direct Track and Right Media as a lethal combination and has a robust product that delivers fraud free highly cost effective CPC and CPL services. NetworkPlay Events has the most powerful events in the country through its alliance with DMG Events & hosts ad:tech in India through an exclusive JV. ad:tech is the world's largest advertising & technology event & is conducted across 7 countries world wide. Imedia Brand & Agency Summits are the other two events under the DMG licence that NP operates in India. NetworkPlay Publishing runs the online version of Imedia which is called Imediaconnection.in.