Anna Yousfi

Stockholm Design Lab

Stockholm Design Lab transforms brands and businesses with simple, remarkable ideas. We think at a global level and work across continents. And we keep an unswerving focus on what lasts. On clients rather than projects. On truth, not triviality. On intelligence, not speculation. On design that endures and makes a difference. That's a hard thing to achieve. So we stay curious and open to the world around us. We work as a multidisciplinary team at all times, constructing strategy and pooling opinions, ideas and inspirations. And we remain independent, owned and directed by our founder. We speak our mind and seek solutions that answer our clients' problems, no one else's. Everything we do is directed towards positive, permanent change, and the transformation of brands into powerful assets. Each new challenge is assigned the talents that can add value, assembled from our lab and our collaborators. We challenge assumptions, extract insights, consider every angle, every touchpoint, every opportunity. And we only start the process of design when we have unearthed the truth of the matter, past, present and future.