Anne Andrade

Black Sheep Restaurants

Niche, thought-provoking and story-driven. Black Sheep Restaurants is a Hong Kong-based hospitality team founded in 2012 by Syed Asim Hussain, driven by his love of genuine hospitality, a zest for travel and discovering dining subcultures. Black Sheep Restaurants curates distinct dining experiences that tell a story about a particular time, place, culture or cuisine, while celebrating the bounty of premium ingredients available both locally and from abroad. Always pushing boundaries, the group continues to expand rapidly within Hong Kong and beyond. In December 2018, Syed Asim Hussain became the world's youngest restaurateur to hold two MICHELIN Stars when BELON and New Punjab Club were honoured with one MICHELIN Star each. New Punjab Club is the world's only Punjabi restaurant to be awarded a MICHELIN Star. In 2020, Black Sheep Restaurants shared its COVID-19 Playbook in support of the hospitality industry devastated by the global pandemic. It has been shared from Argentina to Australia, picked up by businesses and governments beyond the hospitality world, and translated into five languages.