Anthony Cutts

Eat Natural

Twenty-one years ago we had a simple idea: to take the best produce we could get hold of and make it into something truly delicious that also made us feel...well...good. No dodgy additives, no unpronounceable ingredients or preservatives, just a few nice things carefully combined. With armfuls of nuts, seeds and dried fruit from our local health food shop we mixed and baked our first ever bar in the cramped kitchen of a small flat in Epping. We're not rocket scientists but both our co-founders did train to be engineers. That's helped us build a unique way of working with the higgledy-piggledy, non-uniform shapes and sizes of our natural ingredients – the very best we can buy. Our Makery is unlike any factory there is; we designed it that way. We're pleased to have the help of some snazzy machines to speed our fresh bars out of the door, but people will always be at the centre of everything we do. A whole community has sprung up to help us share our recipes beyond the end of the road. Everyone on the team has their say in how we do things. We value their input, but also know it's important for everyone who works with us to feel content and fulfilled in their everyday life. We know that if people feel happy with what they're doing, and are rewarded for their contribution, then they'll stay with us. Like we said, it's not rocket science. And as for our bars and cereals? Our principles are simple: we use the best, nicest ingredients, treat them with respect (we don't like to mess about with things) and make sure the final product is the very best eating experience we can make.