Antoine Normand

Groupe AFFLELOU

The AFFLELOU Group is one of the European leaders in the franchise of optical equipment and hearing aids with more than 1461* locations worldwide in 20* countries. The franchise model is our conviction and our strength, combining our know-how and our experience on national and international territory with the local dynamism and professionalism of franchisees responsible for their own business. It is by relying on our values ​​of constant innovation, quality and accessibility of our products and services that we have built our success: the ALAIN AFFLELOU brand is known by 94%** of French people. We consolidate this success everyday thanks to the support of our partners in all aspects of their profession, and thanks to the training and development of their skills with AFFLELOU ACADEMY. In 2011, we opened our first hearing centers in Paris under the ALAIN AFFLELOU ACOUSTICIEN brand, thus diversifying our optical activity by integrating hearing health as a complement. Today, the brand has 443* hearing centers and spaces in France and Spain. In 2014, we launched our own Griffe Afflelou Paris, which is already one of our bestsellers. Our MAGIC collection, more recently, has also become emblematic of our success. Because innovating while preserving the environment is one of the Group's priorities, we have created two collections of eco-friendly eyeglasses and sunglasses for men, women and children, made from natural and eco-friendly materials responsible. The AFFLELOU Group is a multi-brand group, with multiple positioning with the acquisition of Optical Discount and Optimil and multichannel, with the acquisition of Mylentillebyafflelou.com for the digital e-commerce channel. * Balance sheet end of 07/31/2022 ** Source: Opinion Way study carried out in July 2015