Antoinette Abrahams

Whisper Media

Whisper Media is the global leader in Digital Brand Integration (DBI) and operates across continents. DBI is a new disruptive advertising technique addressing the fastest-growing part of broadcast advertising – "branded entertainment". Using state-of-the-art technology and know-how Whisper Media is able to place advertising imagery inside popular television shows thereby elevating the brand out of the usual clutter, providing implied endorsement by the program and acting talent as well as overcoming audience ad-blindness. Whisper Media has revolutionized the manner in which product placement or built-ins can be delivered in a risk-free, scalable and accountable manner. Complex brand integrations can now be delivered as routine media buys supported by post-campaign reports on advertising effectiveness.