Anushka Pednekar

Orange Health Digital

We are a new media marketing agency that specializes in helping healthcare brands leverage the online medium as a distinct revenue & outreach channel. Our services include creating go-to-market plans, patient acquisition strategies and lead nurturing funnels using an integrative digital strategy that combines PPC, Social Media, Search, Email & Mobile Marketing channels. With a holistic approach to multi-channel marketing, we operate as an extension of the brand's marketing team - working closely on building sustainable digital marketing strategies and optimising the patient's journey across multiple digital touchpoints. With clients across the pharmaceutical, nutraceutical, wellness, multi-speciality clinic, hospital verticals, we work with a content-first strategy with all our portfolio brands, laying firm emphasis on conveying trust & transparency while scaling patient counts. Most healthcare players realise digital as a key opportunity but have no idea how to tap into it. Our content platform TheHealthOrange, proved to be the perfect sand box for this hypothesis - within a year of inception, the platform quickly grew to become one of India's most coveted content websites clocking over a million visits monthly even today.