Arifulla Khan

Roxy Paints Limited

When we talk about the history of paint industry in Bangladesh, the first name that pops up in our mind is Roxy Paints Ltd. It is only because of its uninterrupted manufacturing of quality paints since 1953, it is more so because of its being the pioneer national industrial entity. It fought against non-Bengali or Western paints during the Pakistan days and against the multinationals during last 45 years. Roxy is always focused on their consumers. It survives the protracted battle for existence with excellence in both quality and service. Roxy's success was manifest not only just in survival but also it won the hearts of the millions with world class consistent quality and proper customer service. We have been working here with the vision to be the distinctive choice in the decorating world. Keeping the vision and mission in our mind, we are always committed to provide quality paints to our valued customers. We never compromise our quality of the products where every department maintains a zero defect standard while procuring raw materials and packaging materials, manufacturing and quality test etc. Our quality measurement parameter is certified from BUET, BSTI and have different certificate like ISO 9001:2015, Department of Environment, Govt. Explosive Department, LGED and PWD. Roxy Paints Limited is now the number one paint company among local players and number third among local and multinationals and it has become possible because of keeping its commitment to the Bangladeshi nation since the inception. The oldest paint manufacturing industry of the country Roxy is proud of being in a position to offer a wide range of paint and varnishes to 121 SKUs. We have all types of Exterior and interior paints as demand to Bangladeshi paint market. We also provide Industrial and Marine segment. Our design paint Roxy Fusion is a range that gives the room a sense of purpose and simplicity, Shining luster as pearl, endless change color, it can bring the beats all effect for the situation is needed the special decorative effects. Roxy Dirt Shield Dirt protector paint is newly developed water based Paint for protect dirt UV carbonation, humidity, moisture, heat and contamination. Now-a-days paint market has become very competitive. Keeping this in mind, quality can never be a journeys end. Besides quality, we need to confirm proper production and distribution strategy to ensure customer satisfaction. We have three modern Factories locate to Dhaka and Narayangonj. Distribution channel networking by 8 different depots to ensure products availability to the ultimate customer. The proverbial ‘Old is gold' concept is only meaningful if the future looks brighter and consistent with the past. Roxy's future expansion master plan includes establishing its own backward linkage projects for producing time tested quality as well as developing new paint formulations to meet customer's satisfaction.