Arti Daswani

Think Pink

Four clearly stated goals define Belgium's national breast cancer campaign Think Pink: informing people, raising public awareness, financing scientific research and supporting projects involving care and follow-up care. To realise these goals, Think Pink has set up three funds. Our Great Lenghts Fund aids women to purchase a wig. The Share your Care Fund brightens up life for women who suffer breast cancer, inside and outside the breast clinic, during treatment and afterwards. Lastly, the SMART Fund finances scientific research looking into new methods for detecting and treating breast cancer, as well as into follow-up care.