Arun Kumar

Scriplogix

Scriplogix is a healthcare analytics and information services firm that leverages research, analytics, and behavioral insights to activate individuals to assume greater responsibility for their health outcomes. Our understanding of health behaviors is informed by extensive primary research, engaging physicians, patients and consumers for more than a decade, allowing us to develop an unequaled understanding of how to nudge people to lead happy, healthy and productive lives. The goal is to drive sustainable behavior change… to help individuals form new habits, make better choices, sustain healthier habits and manage chronic conditions Our CareCentra Intelligent Health Platform powered by MoBe, a proprietary set of behavioral mapping algorithms, segments individuals into 16 segments that differ in their susceptibility to a particular disease, their response to a specific treatment, or in their motivations and abilities to take therapeutic or preventative health actions. For each segment, MoBe deploys a series of condition-specific nudges matched to the behavioral propensities of that segment. Over time, using quantitative techniques and feedback from health outcomes, the platform personalizes nudges to individual patients within each segment to shape their health behavior. Here are some of our capabilities. Behavior Design and Analytics • Behavioral analytic & customer experience measurement • Data mining, visualization, dashboards & reporting • Predictive and prescriptive algorithms • Segmentation framework and forecasting tools Qualitative and Quantitative Market Research Methods • Primary research data aggregation and segmentation • Secondary data extraction and aggregation • Performance improvement solutions Technology Services and Visual Design • Content and meta data analytics • Tableau Data Visualization • Multimedia Visual Design • Real-time analysis of Social Sentiment