Asha Abukar

Selfridges

Our business was founded by American entrepreneur Harry Gordon Selfridge in 1909 and is widely regarded as the first and best example of a modern department store. In 2018, Selfridges was recognised as the Best Department Store in the World for an unprecedented fourth time, and will retain the honour until 2020. Selfridges has been a leading London retail destination and a UK landmark for over a century, challenging the rules of retail from day one. This award acknowledges that Selfridges has outstanding leadership in delivering extraordinary customer experiences, driven by exceptional business acumen, combined with consistently brave creativity and an unwavering commitment to sustainability. Selfridges has four stores; in London, Birmingham and Manchester (Trafford Centre, and Exchange Square) all celebrating exciting experiences and new product destination launches. Selfridges also operates an international website that delivers within the UK and to over 130 countries, trading in eight currencies. Named Best Retailer 2020 at the Positive Luxury Awards A Best 25 Big Company To Work For 2020 as awarded by The Sunday Times Voted Best Department Store in the World at the Global Department Store Summits 2010, 2012, 2014, 2018